{"id":106,"date":"2020-03-13T12:54:52","date_gmt":"2020-03-13T12:54:52","guid":{"rendered":"https:\/\/agritech.unhas.ac.id\/draft\/portfolio\/the-blades-illusion\/"},"modified":"2020-03-13T12:54:52","modified_gmt":"2020-03-13T12:54:52","slug":"the-blades-illusion","status":"publish","type":"portfolio","link":"https:\/\/agritech.unhas.ac.id\/draft\/portfolio\/the-blades-illusion\/","title":{"rendered":"The Blade&#8217;s Illusion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"106\" class=\"elementor elementor-106\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-311f5a96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"311f5a96\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6081889d\" data-id=\"6081889d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5077342 elementor-widget elementor-widget-heading\" data-id=\"5077342\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Creative Brief<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfb11a elementor-widget elementor-widget-heading\" data-id=\"9bfb11a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Basic structure and wireframing for a visual system inspired by the community<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a21311 elementor-widget elementor-widget-text-editor\" data-id=\"8a21311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We started the projects with a simple WordPress theme but after our first growth spurt and a<strong> successful crowdfunding campaign<\/strong>, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.<\/p><p>With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d463fd9\" data-id=\"d463fd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b1e539 elementor-widget elementor-widget-heading\" data-id=\"7b1e539\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Task<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fcbea elementor-widget elementor-widget-heading\" data-id=\"27fcbea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">We were asked to work out a new structure and to provide the necessary designs.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42cd5ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42cd5ca\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fbfc256\" data-id=\"fbfc256\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f6ceb2 elementor-widget elementor-widget-heading\" data-id=\"7f6ceb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc0946 elementor-widget elementor-widget-text-editor\" data-id=\"5fc0946\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand Strategy, UX Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-777f6a5\" data-id=\"777f6a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3623e6 elementor-widget elementor-widget-heading\" data-id=\"a3623e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Design<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d36af7 elementor-widget elementor-widget-text-editor\" data-id=\"6d36af7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UI\/UX Design, Art Direction<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7457dc7\" data-id=\"7457dc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb5dc9 elementor-widget elementor-widget-heading\" data-id=\"1fb5dc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Client<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f042b53 elementor-widget elementor-widget-text-editor\" data-id=\"f042b53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UiCore<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c92b2e elementor-widget elementor-widget-spacer\" data-id=\"7c92b2e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9af4c2 elementor-widget elementor-widget-button\" data-id=\"f9af4c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Launch Project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2547a9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2547a9c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab9d123\" data-id=\"ab9d123\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b69d8 elementor-widget elementor-widget-image\" data-id=\"77b69d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1755\" src=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-9.jpg\" class=\"attachment-full size-full wp-image-79\" alt=\"\" srcset=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-9.jpg 1920w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-9-300x274.jpg 300w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-9-1024x936.jpg 1024w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-9-768x702.jpg 768w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-9-1536x1404.jpg 1536w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-9-650x594.jpg 650w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b98f4 elementor-widget elementor-widget-image\" data-id=\"24b98f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1481\" src=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-7.jpg\" class=\"attachment-full size-full wp-image-83\" alt=\"\" srcset=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-7.jpg 1920w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-7-300x231.jpg 300w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-7-1024x790.jpg 1024w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-7-768x592.jpg 768w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-7-1536x1185.jpg 1536w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-7-650x501.jpg 650w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creative Brief Basic structure and wireframing for a visual system inspired by the community We started the projects with a simple WordPress [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-106","portfolio","type-portfolio","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":0,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio\/106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio_category?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}