{"id":112,"date":"2020-03-13T12:48:56","date_gmt":"2020-03-13T12:48:56","guid":{"rendered":"https:\/\/agritech.unhas.ac.id\/draft\/portfolio\/the-grey-worlds\/"},"modified":"2020-03-13T12:48:56","modified_gmt":"2020-03-13T12:48:56","slug":"the-grey-worlds","status":"publish","type":"portfolio","link":"https:\/\/agritech.unhas.ac.id\/draft\/portfolio\/the-grey-worlds\/","title":{"rendered":"The Grey Worlds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"112\" class=\"elementor elementor-112\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b636004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b636004\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3db5a12c\" data-id=\"3db5a12c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0026d9 elementor-widget elementor-widget-heading\" data-id=\"e0026d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Creative Brief<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796f8efa elementor-widget elementor-widget-heading\" data-id=\"796f8efa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Basic structure and wireframing for a visual system inspired by the community<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de4ef2f elementor-widget elementor-widget-text-editor\" data-id=\"7de4ef2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We started the projects with a simple WordPress theme but after our first growth spurt and a<strong> successful crowdfunding campaign<\/strong>, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.<\/p><p>With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1875338a\" data-id=\"1875338a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a54ce8b elementor-widget elementor-widget-heading\" data-id=\"1a54ce8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Task<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34995111 elementor-widget elementor-widget-heading\" data-id=\"34995111\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">We were asked to work out a new structure and to provide the necessary designs.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ba1a82a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ba1a82a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6f250a8f\" data-id=\"6f250a8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-768e7094 elementor-widget elementor-widget-heading\" data-id=\"768e7094\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73690896 elementor-widget elementor-widget-text-editor\" data-id=\"73690896\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand Strategy, UX Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1b63acd7\" data-id=\"1b63acd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-580338c0 elementor-widget elementor-widget-heading\" data-id=\"580338c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Design<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbddd13 elementor-widget elementor-widget-text-editor\" data-id=\"cbddd13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UI\/UX Design, Art Direction<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1e17c910\" data-id=\"1e17c910\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ebd9375 elementor-widget elementor-widget-heading\" data-id=\"4ebd9375\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Client<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acd287d elementor-widget elementor-widget-text-editor\" data-id=\"5acd287d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>UiCore<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5889eed8 elementor-widget elementor-widget-spacer\" data-id=\"5889eed8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351bbc8d elementor-widget elementor-widget-button\" data-id=\"351bbc8d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Launch Project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d03e66b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d03e66b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b241c80\" data-id=\"1b241c80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e67aef3 elementor-widget elementor-widget-image\" data-id=\"4e67aef3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1975\" src=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-4.jpg\" class=\"attachment-full size-full wp-image-86\" alt=\"\" srcset=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-4.jpg 1920w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-4-292x300.jpg 292w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-4-995x1024.jpg 995w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-4-768x790.jpg 768w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-4-1493x1536.jpg 1493w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-4-632x650.jpg 632w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c38f1 elementor-widget elementor-widget-image\" data-id=\"33c38f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1755\" src=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-1.jpg\" class=\"attachment-full size-full wp-image-81\" alt=\"\" srcset=\"https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-1.jpg 1920w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-1-300x274.jpg 300w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-1-1024x936.jpg 1024w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-1-768x702.jpg 768w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-1-1536x1404.jpg 1536w, https:\/\/agritech.unhas.ac.id\/draft\/wp-content\/uploads\/2025\/07\/original-portfolio-1-650x594.jpg 650w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creative Brief Basic structure and wireframing for a visual system inspired by the community We started the projects with a simple WordPress [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-112","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":0,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio\/112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/media\/87"}],"wp:attachment":[{"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/agritech.unhas.ac.id\/draft\/wp-json\/wp\/v2\/portfolio_category?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}